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The purpose of this Shady Sellers series to use my advertising degree to share information on the principles that western society is based on, particularly in America where individuals often have fewer protections against industry than in our European counterparts. Partnering to share information about sellers is a market balancing mechanism called atomism and it’s built into our social system. Based on my formal education, it is my belief that this is the best, most effective way to empower consumers to force fair treatment from companies that cause us harm due to a faulty conscience. Continue reading